Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Market Mediations

Semiotic Investigations on Consumers, Objects and Brands

  • Book
  • © 2015

Overview

Authors:
  1. Benoît Heilbrunn

    1. ESCP Europe, France

    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Introduction: Market Medi(t)ations

    • Benoît Heilbrunn
    Pages 1-5

  3. Love and the Market

    • Benoît Heilbrunn
    Pages 6-39

  4. Simplexities

    • Benoît Heilbrunn
    Pages 40-97

  5. Oneself as Another

    • Benoît Heilbrunn
    Pages 98-125

  6. Ethics Despite Amorality

    • Benoît Heilbrunn
    Pages 126-137

  7. Narrativities

    • Benoît Heilbrunn
    Pages 138-146

  8. I/Materialities

    • Benoît Heilbrunn
    Pages 147-190

  9. Embodiments

    • Benoît Heilbrunn
    Pages 191-228

  10. Back Matter

    Pages 229-250
    Download chapter PDF
Back to top

Keywords

About this book

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

Authors and Affiliations

  • ESCP Europe, France

    Benoît Heilbrunn

About the author

Benoît Heilbrunn is Professor of Marketing at ESCP Europe Business School and at IFM (French Institute of Fashion). He teaches brand management, design management and consumer behaviour, and acts as a consultant in the area of brand activation and semiotics of marketing and branding. His wide interest in human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He is also interested in the various dimensions of material culture, mainly objects, logos and visual identities.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation