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Palgrave Macmillan

Change Management in Transition Economies

Integrating Corporate Strategy, Structure and Culture

  • Book
  • © 2003

Overview

Editors:
  1. Heinz-Jürgen Stüting

    1. Beiersdorf-Lechia SA, Poznan, Poland

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  2. Wolfgang Dorow

    1. European University Viadrina, Germany

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  3. Frank Claassen

    1. Beiersdorf headquarters in Hamburg, Germany

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  4. Susanne Blazejewski

    1. European University Viadrina, Germany

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xx
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  3. The Beiersdorf Case: Radical Change from a Production-Oriented Conglomerate to a Market-Driven Consumer Goods Company

    1. Front Matter

      Pages 85-85
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    2. Case Study: Beiersdorf-Lechia SA, Poznan

      • Susanne Blazejewski, Frank Claassen, Wolfgang Dorow, Heinz-Jürgen Stüting
      Pages 87-150

  4. Strategic Concepts for Continuous Change in Transformation Enterprises

    1. Front Matter

      Pages 85-85
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    2. Market Entry Strategies and Competitive Advantages in Poland

      • Jutta Ernes
      Pages 153-175

    3. Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe

      • Arnold Schuh, Hartmut Holzmüller
      Pages 176-188

    4. The Development of the Retail Sector in Poland since 1990

      • Tomasz Domański
      Pages 189-202

    5. The Leadership Behaviour of Managers in Austria, the Czech Republic and Poland: An Intercultural Comparison Based on the Vroom-Yetton Model of Leadership and Decision Making

      • Gerhard Reber, Werner Auer-Rizzi
      Pages 203-221

    6. Remuneration Management in Polish Companies

      • Thomas Otte
      Pages 222-236

    7. Change of Organizational Identity in Polish Enterprises

      • Krzysztof Konecki
      Pages 237-256

    8. Simple Rules and Simple Solutions: The Dominant Logic of High and Low Performers in Turbulent Environments

      • Krzysztof Obłój
      Pages 257-272

    9. How Multinational Corporations Can Upgrade Foreign Subsidiaries: A Case Study from Central and Eastern Europe

      • Stefan Schmid
      Pages 273-290

    10. Foreign Investor Strategies in View of EU Enlargement

      • Klaus E. Meyer, Camilla Jensen
      Pages 291-308
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Keywords

About this book

This book investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition economies. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transition countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research on the economic, political and social context of doing business in Central and Eastern Europe.

Editors and Affiliations

  • Beiersdorf-Lechia SA, Poznan, Poland

    Heinz-Jürgen Stüting

  • European University Viadrina, Germany

    Wolfgang Dorow, Susanne Blazejewski

  • Beiersdorf headquarters in Hamburg, Germany

    Frank Claassen

About the editors

WERNER AUER-RIZZI Institute of International Management Studies JOSEF C. BRADA Professor of Economics, Arizona State University ANDRZEJ BYRT Deputy Foreign Minister, Poland TOMASZ DOMANSKI Associate Professor of Marketing, University of Lodz HARTMUT H. HOLZMÜLLER Chair of Marketing, Dortmund University CAMILLA JENSEN Assistant Professor, Copenhagen Business School JAN JEZAK Professor of Strategic Management, University of Lodz REINHARD KLEIN Member of the Board of Directors, TWG KRZYSZTOF KONECKI Associate Professor of Sociology, University of Lodz WITOLD MALACHOWSKI Board of Management, Volkswagen, Poland RODERICK MARTIN Director of the School of Management, University of Southampton KLAUS MEYER Research Professor, Copenhagen Business School JUTTA MÜSCHEN Assistant Professor in Marketing, Julius-Maxilmilians University of Würzburg KRZYSZTOF OBLOJ Professor of Strategic Management, University of Warsaw THOMAS OTTE Lecturer in Management, University Viadrina, Frankfurt Oder GERHARD REBER Founder of the Organizational Behaviour Institute, Johannes Kepler University, Linz STEFAN SCHMID Professor of International Management, EAP, Berlin ARNOLD SCHUH Assistant Professor, Department of Marketing, WU-Wien

Bibliographic Information

  • Book Title: Change Management in Transition Economies

  • Book Subtitle: Integrating Corporate Strategy, Structure and Culture

  • Editors: Heinz-Jürgen Stüting, Wolfgang Dorow, Frank Claassen, Susanne Blazejewski

  • DOI: https://doi.org/10.1057/9781403937841

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2003

  • Hardcover ISBN: 978-1-4039-0163-7Published: 28 May 2003

  • Softcover ISBN: 978-1-349-50778-8Published: 01 January 2003

  • eBook ISBN: 978-1-4039-3784-1Published: 28 May 2003

  • Edition Number: 1

  • Number of Pages: XX, 314

  • Topics: International Business, Business Strategy/Leadership, Business Finance, Management

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