Communication is an important element of change, whether at an interpersonal level (patient–doctor) or at a community wide level. Many prevention activities and public health interventions utilize marketing, communications, and public relations techniques to accomplish their objectives.
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© 2006 Springer Science+Business Media, Inc
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Gaubeca, V.B. (2006). Tools for Getting Your Message Out About Diabetes: Marketing/Public Relations, Social Marketing and Media Advocacy. In: Zazworsky, D., Bolin, J.N., Gaubeca, V.B. (eds) Handbook of Diabetes Management. Springer, Boston, MA. https://doi.org/10.1007/0-387-23490-X_28
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DOI: https://doi.org/10.1007/0-387-23490-X_28
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