Summary
We investigate the performance of four price strategies in a heterogeneous closed oligopoly with three firms: overhead calculations, target pricing, discount prices and random prices. Using simulation we try to find out, whether market sensitive prices are more successful than others.
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© 2006 Springer-Verlag Berlin Heidelberg
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Hofer, V., Ladner, K. (2006). Does a Market Sensitive Price Strategy Pay Off in an Oligopoly Market Disturbed by Competitors Without Any Concept?. In: Haasis, HD., Kopfer, H., Schönberger, J. (eds) Operations Research Proceedings 2005. Operations Research Proceedings, vol 2005. Springer, Berlin, Heidelberg . https://doi.org/10.1007/3-540-32539-5_74
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DOI: https://doi.org/10.1007/3-540-32539-5_74
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-32537-6
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