Maintaining Context and Control in a Digital World

Abstract

Over the next three to five years most major electronics companies and service providers will be competing for the portal in your pocket. Your disposable income is their ultimate goal. We spend $27bn a year on music content alone. The humble and somewhat fragmented PDA market will be swept aside as our need to consume overpowers our need to be organized. The ubiquitous Internet has taken the potential for these devices way beyond the niche of electronic organizers. As clients to a pervasive infrastructure the processor in your pocket becomes a valuable source of advertising revenue in an attempt to provide whatever you want whenever you want it at a price you can afford. The internet represents the secon wave of change in this category.