Design Communication: Systems, Service, Conspiracy, and Leaderships

Description and explanation do not prescribe what actions ought to be taken in any design situation, what solutions are best for any perceived design problem or what creative insight should be innovated. The most careful scientist using the most accurate instruments, calibrated to the closest tolerances cannot observe what, by definition, proceeds from human imagination as an outcome of intentionality and purpose (telos). The reasoning and logic of accurate description and explanation are not the same as the logic and reasoning used to determine what is desired to be in existence that is not already found in existence. The rules and principles of observation and description cannot transcend their own context and become an epistemological link to other frames of reference and designs of inquiry that may have their own rational structure or internal logic.