Abstract
In this chapter we examine the implications of the research findings for management. These are presented in two parts. The implications for marketing management are discussed first, followed by the implications for purchasing management.
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© 1981 Peter W. Turnbull and Malcolm T. Cunningham
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Turnbull, P.W., Cunningham, M.T. (1981). Implications for Management. In: Turnbull, P.W., Cunningham, M.T. (eds) International Marketing and Purchasing. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-05475-6_4
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DOI: https://doi.org/10.1007/978-1-349-05475-6_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-05477-0
Online ISBN: 978-1-349-05475-6
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)