Abstract
In this, the second stage, of the strategic analysis of the firm we consider the objective conditions which exist within the organisation. The assessment of the internal position is of importance in evaluating the enterprise’s capabilities in the light of its resources. So we should be in a situation to judge the organisation’s capability in view of its resource profile, and as a consequence of our external appraisal, to decide what it ought to be doing considering the environment in which it is operating.
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Further reading
The analysis of financial statements is comprehensively covered in texts such as, Sizer, J. (1979) ‘An Insight to Management Accounting’ (Harmondsworth: Penguin), or Gitman, L. J. (1982) Principles of Managerial Finance (New York: Harper & Row).
Corporate Strategy by Ansoff (Penguin 1968) is still of interest for those seeking a discussion of capability profiles (Chapter 5) or internal appraisal (Chapter 8).
References
Hofer, C. W. and Schendel, D. (1978) Strategy Formulation: Analytical Concepts (St Paul, Minnesota: West).
Ohmae, K. (1982) The Mind of the Strategist (New York: McGraw-Hill).
Stevenson, H. H. (1976) ‘Defining Corporate Strengths and Weaknesses’, Sloan Management Review, Spring, pp. 51–68.
‘The Innovative Japanese’, The Economist, 19 June 1982, pp. 5–31.
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© 1987 Cliff Bowman and David Asch
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Bowman, C., Asch, D. (1987). Internal appraisal. In: Strategic Management. Palgrave, London. https://doi.org/10.1007/978-1-349-18702-7_5
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DOI: https://doi.org/10.1007/978-1-349-18702-7_5
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