Abstract
Of the popular taboid newspapers sold in Scotland, the Record is both the most Scottish and the most successful. Not only is it far ahead of the Sun in sales — at 770 000 a day against 265 000 — but it has the highest proportionate sale within its distribution area of any daily newspaper anywhere in the UK. Its 770 000 daily average represents 1 copy for every 7 people, while the Sun’s UK average of 4 150 000 represents 1 copy for every 13. The Daily Record is also one of the biggest money-makers among Mr Robert Maxwell’s Mirror Group newspapers.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Copyright information
© 1989 Alastair Hetherington
About this chapter
Cite this chapter
Hetherington, A. (1989). A People’s Paper: The Daily Record. In: News in the Regions. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-19952-5_22
Download citation
DOI: https://doi.org/10.1007/978-1-349-19952-5_22
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-48232-2
Online ISBN: 978-1-349-19952-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)