Abstract
Apart from television, the most important new factor which has influenced elections in the post-war period has been the public opinion polls. No politician worth his salt is now ignorant of the latest state of the parties, as revealed by any one of half a dozen polls; and at closely fought by-elections the predictions of the pollsters receive incomparably more attention than the pronouncements of the candidates.
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Notes and References
See David Butler and Dennis Kavanagh, The British General Election of 1992 (London: Macmillan, 1992) pp. 140–45.
See David Butler and Dennis Kavanagh, The British General Election of 1983 (London: Macmillan, 1984) pp. 129–30.
See Robert M. Worcester (ed.), Political Opinion Polling: An International Review (London: Macmillan, 1983) pp. 109–10 for the full text of the Code of Practice.
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© 1996 Dick Leonard
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Leonard, D. (1996). Opinion Polls. In: Elections in Britain Today. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-25112-4_12
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DOI: https://doi.org/10.1007/978-1-349-25112-4_12
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