Abstract
The ability to target your customers is one of the great benefits of pay-per-click marketing. In this chapter, we cover how to set your campaigns to target specific locations, whether at the ZIP code, city, state, national, or international levels. We also discuss language settings, location-based ad text, and interpreting geographic data.
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© 2012 Bart Weller and Lori Calcott
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Weller, B., Calcott, L. (2012). Local Advertising and Location Targeting. In: The Definitive Guide to Google AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4015-0_5
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DOI: https://doi.org/10.1007/978-1-4302-4015-0_5
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4014-3
Online ISBN: 978-1-4302-4015-0
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