Abstract
As a developer, you will find that is simply not enough to put your application out on Google Play and other app marketplaces and expect a whole bunch of downloads. Getting your application out is only the first step, and what is needed is a marketing plan that utilizes the appropriate promotional channels. This chapter discusses both the way to set up your marketing plan and the promotional channels you can pick from.
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© 2013 Roy Sandberg
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Sandberg, R., Rollins, M. (2013). Getting the Word Out. In: The Business of Android Apps Development. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-5008-1_9
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DOI: https://doi.org/10.1007/978-1-4302-5008-1_9
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-5007-4
Online ISBN: 978-1-4302-5008-1
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