Development and Management of the Process

Abstract

Chapter 4 provided some templates for defining the scope and focus of the social media audit. Chapter 5 outlines how the audit process can be developed and managed effectively. The checklists, templates, and questions will guide the reader through the pertinent issues. The process begins with focusing on strategy and staff resources, then moves on to compliance matters measuring and monitoring challenges. The chapter continues discussing how to evaluate what skills the company has available for social media marketing. It wraps it up with addressing disaster management and highlighting matters concerning the value proposition of using social media as a company, non-profit, or government agency.