Abstract
Insight is the holy grail of analytics. The faster we reach an insight, and the more relevant insights we have from a process of analysis, the more successful we can consider that process. To reach the insights we need, we shape the data into metrics, and then work with the metrics to find what we can from the data. Metrics can be seen as an interface between us, and our human way of understanding, and the raw data we are using.
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© 2017 Alex Gonçalves
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Gonçalves, A. (2017). From Data to Insights. In: Social Media Analytics Strategy. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3102-9_2
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DOI: https://doi.org/10.1007/978-1-4842-3102-9_2
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3101-2
Online ISBN: 978-1-4842-3102-9
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