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Houston, We Have a Chasm

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Modern Business Management
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Abstract

We recently met with a customer that had incredible strategies for where to take their company over the next five to ten years. They will be revolutionizing communications across the globe in ways we can’t even imagine today. They felt their execution teams were building things well but they still struggled to determine how to complete their strategies. As with many other companies, they intended their strategy and execution plans to link, but there was a large disconnect.

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Dockery, D., Knudsen, L. (2018). Houston, We Have a Chasm. In: Modern Business Management. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3261-3_5

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