Beyond the Grocery Store

Abstract

In this chapter, we review products that are bought primarily by women for other than the refrigerator. These products encompass both women’s needs and those of their families. In the latter case, particularly with regard to children, women are usually the primary consumer and, therefore, the major decision makers as to what to buy.

I hate housework! You make the beds, you do the dishes—and six months later you have to start all over again.

Joan Rivers

If you want anything said, ask a man. If you want anything done, ask a woman.

Margaret Thatcher