Abstract
This chapter describes a methodology aimed at selecting a strategy based on SWOT (strength, weakness, opportunities and threats) model (Humphey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International, 1970/2005). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses linear programming (LP) to make the selection and for establishing a ranking. The procedure quantitatively selects the best strategy.
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These references correspond to the authors mentioned in the text. However, there are also publications than are not mentioned in the text but that have been added for the reader to access more information about this chapter; they are identified with (*).
References
These references correspond to the authors mentioned in the text. However, there are also publications than are not mentioned in the text but that have been added for the reader to access more information about this chapter; they are identified with (*).
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Munier, N., Hontoria, E., Jiménez-Sáez, F. (2019). SIMUS Applied to Quantify SWOT Strategies. In: Strategic Approach in Multi-Criteria Decision Making. International Series in Operations Research & Management Science, vol 275. Springer, Cham. https://doi.org/10.1007/978-3-030-02726-1_10
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DOI: https://doi.org/10.1007/978-3-030-02726-1_10
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