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Technological Background

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Smart Retailing

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Abstract

Technology is becoming part of retail settings, by enhancing consumers’ experience with new exciting and attractive elements. Thus, the technology can be successfully integrated within the physical point of sale, outside the point of sale through interactive storefront windows or becoming more ubiquitous through mobile devices acting as interactive pervasive shopping assistants (anytime and anywhere). This chapter will outline these different technologies and illustrate how retailers have actually integrated within their strategies with different examples.

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Authors and Affiliations

  1. Department of Management, University of Bristol, Bristol, UK

    Eleonora Pantano

  2. Department of Marketing, Branding & Tourism, Middlesex University, London, UK

    Charles Dennis

Authors
  1. Eleonora Pantano
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  2. Charles Dennis
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Correspondence to Eleonora Pantano .

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Pantano, E., Dennis, C. (2019). Technological Background. In: Smart Retailing. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-12608-7_2

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