Abstract
In this chapter, we discuss the relevance of customer value models. Too many companies have no specific insights in the value of their customers. To improve this situation, we explain the relevance of the customer value and explain how you can create your own customer value model. Additional insights are presented to learn how you can measure the impact of social influencers.
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Kreutzer, R.T. (2019). Customer Value Models. In: Toolbox for Marketing and Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-13823-3_6
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DOI: https://doi.org/10.1007/978-3-030-13823-3_6
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