Analysis of Color Language in Poster Design

Abstract

Posters are a more common way to convey effective information. A variety of posters convey different messages, express different languages, and contain different meanings. This article explains that in the design of posters, color is a part of its main components. Different colors, different brightnesses of different colors, and different combinations of colors can give people different visual feelings. This paper proposes that the color combination in the poster is not only reflected in the sense of visual sense, it can stimulate people’s multiple senses and create unlimited imagination. Contrast color can enhance the dynamics in the poster, giving the viewer a visual impact; the same color can express the theme of the poster, and stimulate the visual psychology of the viewer.

This paper first summarizes the research background and significance of this topic, and secondly studies the different expressions and functions of color language in different scenes. By analyzing the color matching of contrasting colors in the poster and the color matching of the same color, the different usage scenarios and different color languages are explained. In the study of similar colors, the author analyzed the monochromatic color semantics and the relationship between color purity and the viewer’s emotion through investigation and experiment. Then, with the design of the constellation theme poster, a deeper study of the color language of the poster was carried out. By studying the personality characteristics of different constellations, the representative colors of different constellations were summarized and the color matching method was designed. Finally, the overall design of the constellation theme poster was completed.

The paper is supported by National Natural Science Foundation of China (Grant No: 51708236) and supported by Seed Foundation of Huazhong University of Science and Technology (Grant No: 2016YXMS273).