Abstract
In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this “new” world is service-dominant (S-D) logic. However, there are no guidelines or a commonly agreed framework for systematically conducting S-D logic research. To fill this gap, this chapter reviews and analyzes the use of S-D logic in research. It provides recommendations for conducting S-D logic in research and proposes an organizing framework for applied research settings and beyond.
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Notes
- 1.
Please note that “service” thus differs from G-D “services”, i.e. intangible goods.
- 2.
Preliminarily trials of full-text searches in academic databases on S-D logic and its concepts, such as “value-in-use” yielded the insight that the identified research consistently cited the seminal papers, hence the approach of citation analysis.
- 3.
Please note that Google Scholar was used as the leading system and academic databases were accessed consecutively for article retrieval. We found no other database that covered all and “early” modes of scholarly communication (such as books and conferences), which is necessary in nascent field reviews as this.
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Ehrenthal, J.C.F., Gruen, T.W., Hofstetter, J.S. (2021). Recommendations for Conducting Service-Dominant Logic Research. In: Dornberger, R. (eds) New Trends in Business Information Systems and Technology. Studies in Systems, Decision and Control, vol 294. Springer, Cham. https://doi.org/10.1007/978-3-030-48332-6_19
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