Skip to main content

Indigenous Hip-Hop: Digital Media Practices Among Youth of the South African San People

  • Chapter
  • First Online:
Re-imagining Communication in Africa and the Caribbean

Abstract

Young people from the !Xun and Khwe communities living in Platfontein, a settlement in South Africa’s Northern Cape, have adopted hip-hop as a platform through which to identify, express themselves and negotiate their restrictive peri-urban living conditions. Hip-hop enthusiasts in this First Peoples community, often unemployed school leavers, create their own music, produce music videos and albums. This is done in the face of extreme challenges, including limited access to computers, music production technologies, the internet and high data charges. This chapter explores their innovative use of digital media for music production and dissemination. The study concludes that hip-hop offers these young people a platform to voice complex issues of First Peoples culture and life from the bottom-up and the accompanying digital technology offers them the opportunity to control its dissemination.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    The ! sound is a palatal stop. Much like the sound of a cork popping, it is made by pulling the tip of the tongue sharply away from the front hard palate (see Barnard 1992).

  2. 2.

    The !Xun and Khwe originate from Angola and Namibia respectively, having made their home in South Africa for over two decades. They were recruited by the South African Defence Force (SADF) in the border war between South Africa and the nationalist movements in Namibia in the mid-1970s. Finding themselves on the losing side of that war many of the soldiers took up the offer of the SADF to move to South Africa together with their dependants. They were promised housing and by that time they had lived under the protection of the SADF for some time. Once relocated, they settled in a tented military camp for over a decade. Eventually (through military savings and government funding) they became the owners of three farms, living now on the one called Platfontein, approximately 20 km from the Kimberley city centre (Barnard 1992; Den-Hertog 2013; Robbins 2004; Soskolne 2007). Platfontein is semi-arid and lacks access to the most basic of services.

  3. 3.

    In this chapter, we describe First People as the earliest inhabitants of land.

  4. 4.

    The terms Bushmen and San have pejorative roots, meaning savage and forager (or bandit), respectively (see Barnard 1992; Gordon 1992). Both are externally ascribed colonial constructs (Wilmsen 1996), now reclaimed and redefined by the descendants of hunter gatherers (see Barnabas 2009; Bregin and Kruiper 2004; Francis 2007). In this chapter, we use specific group names where possible. While elsewhere, based on the preference of research participants, we used Bushmen to refer to the larger grouping across southern Africa, we use the more popular San in this chapter as our young respondents gave no consensus regarding their preference and San is the less controversial of the two.

  5. 5.

    The full speech can be found at https://www.mbeki.org/2016/06/01/i-am-an-african-speech-by-president-thabo-mbeki-8-may-1996/.

  6. 6.

    Homes in Platfontein form part of the South African Government’s Reconstruction and Development Programme which offers low cost housing, particularly on the outskirts of urban areas where settlements have arisen due to job seekers moving closer to cities.

  7. 7.

    As aforementioned, the !Xun and Khwe are linguistically and culturally different. They are two communities occupying the same land and as such are often referred to as the Platfontein community. This latter term is entirely predicated on their geographical proximity. While residing together within Platfontein, they occupy two separate sides, with a school at the centre.

  8. 8.

    The community radio station, XK FM, established in Platfontein by the public broadcaster, the South African Broadcasting Corporation (SABC), is mandated to preserve and protect the cultures, languages and histories of the !Xun and Khwe people.

  9. 9.

    One of the public broadcaster’s criteria for radio play is that the music not contain explicit language (see http://beta.sabc.co.za/metrofm/music/how-to-submit-music-to-metro-fm/). As an SABC-mandated radio station, XK FM would have to follow the same criteria. While their first album reflected their community in its lyrics, DRAPP JJ STARS’ second album was rife with explicit language, possibly fashioned after their favourite MTV rappers.

  10. 10.

    While unemployment is rife in Platfontein, a few community members have found employment in other cities.

  11. 11.

    Data contracts are cheaper per gigabyte, but without regular employment and good credit, poor individuals are excluded from accessing these.

  12. 12.

    Retrieved from https://www.gov.za/services/social-benefits-retirement-and-old-age/old-age-pension and https://www.gov.za/services/child-care-social-benefits/child-support-grant

References

  • Alim, H., Ibrahim, S. A., & Pennycook, A. (2009). Global linguistic flows: Hip hop cultures, youth identities, and the politics of language. New York: Routledge.

    Google Scholar 

  • Anderson, B. (1983). Imagined communities: Reflections on the origins and spread of nationalism. New York: Schocken Press.

    Google Scholar 

  • Barnabas, S. (2009). I paint therefore I am? An exploration of contemporary Bushman art in South Africa and its development potential (Unpublished Master’s dissertation). Durban, South Africa: University of KwaZulu-Natal. Retrieved from http://ccms.ukzn.ac.za/files/articles/MA_dissertations/shanade%20ma.pdf.

  • Barnard, A. (1992). Hunters and herders of Southern Africa: Comparative ethnography of the Khoisan Peoples. Cambridge: Cambridge University Press.

    Google Scholar 

  • Basen, I. (2011, June 24). News 2.0: The future of news in an age of social media. And The Winner Is… Retrieved from http://www.cbc.ca/andthewinneris/2011/06/24/news-20/

  • Battersby, J. (2003). Sometimes it feels like I’m not Black enough: Recast(e)ing Coloured through South African hip-hop as a postcolonial text. In H. Wasserman & S. Jacobs (Eds.), Shifting selves: Post-apartheid essays on mass media, culture and society (pp. 109–129). Cape Town: Kwela Books.

    Google Scholar 

  • Bell, A. P. (2015). DAW democracy? The dearth of diversity in ‘Playing the Studio’. Journal of Music, Technology & Education, 8(2), 129–146. https://doi.org/10.1386/jmte.8.2.129_1.

    Article  Google Scholar 

  • Bennett, A., & Peterson, R. A. (Eds.). (2004). Music scenes: Local, translocal and virtual (1st ed.). Nashville: Vanderbilt University Press.

    Google Scholar 

  • Bodunrin, I. (2014). The emergence of hip-hop subculture among the Khwe Bushmen of Platfontein, Northern Cape, South Africa (Unpublished Master’s dissertation). Durban, South Africa: University of KwaZulu-Natal. Retrieved from http://ccms.ukzn.ac.za/Libraries/Masters_Dessertations/Itunu_Masters_Dissertation.sflb.ashx.

    Google Scholar 

  • Bodunrin, I. (2016). Indigenous patterns of music discovery: Khwe Bushmen and hip-hop in Platfontein, South Africa. Popular Communication14(3), 156–168. https://www.tandfonline.com/doi/pdf/10.1080/15405702.2016.1193185.

    Google Scholar 

  • Bregin, E., & Kruiper, B. (2004). Kalahari rainsong. Scotsville: University of KwaZulu-Natal Press.

    Google Scholar 

  • Chin-Fook, L., & Simmonds, H. (2011). Redefining gatekeeping theory for a digital generation. The McMaster Journal of Communication, 8(1), 7–34. https://journals.mcmaster.ca/mjc/article/view/259.

    Google Scholar 

  • Coombes, A. E. (2004). History after apartheid: Visual culture and public memory in a democratic South Africa. Durham: Duke University Press.

    Google Scholar 

  • De Certeau, M. (1984). The practice of everyday life. Berkeley: University of California Press. Retrieved from https://chisineu.files.wordpress.com/2012/10/certeau-michel-de-the-practice-of-everyday-life.pdf.

  • Den-Hertog, T. (2013). Diversity behind constructed unity: The resettlement process of the !Xun and Khwe communities in South Africa. Journal of Contemporary African Studies, 31(3), 345–360.

    Article  Google Scholar 

  • Francis, M. (2007). Explorations of ethnicity and social change among Zulu–speaking San descendants of the Drakensberg Mountains, KwaZulu-Natal (Unpublished Doctoral thesis). Durban, South Africa: University of KwaZulu-Natal.

    Google Scholar 

  • Fuchs C., & Horak E. (2008). Africa and the digital divide. Telematics and Informatics, 25(2), 99–116. https://doi.org/10.1016/j.tele.2006.06.004.

    Article  Google Scholar 

  • Hall, S. (2005). Whose heritage? Un-settling ‘The Heritage’, Re-imagining the post-nation. In: J. Littler & R. Naidoo (Eds.), The politics of heritage: The legacies of ‘race’ (pp. 23–35). London: Routledge.

    Google Scholar 

  • Haupt, A. (2010). Stealing empire: P2P, intellectual property and hip-hop subversion. Cape Town: HSRC Press.

    Google Scholar 

  • Gillwald, A., Onkokame, M., & Rademan, B. (2018). The state of ICT in South Africa (Policy Paper No. 5, Series 5: After access, State of ICT in South Africa). Cape Town: Research ICT Africa. Retrieved from https://researchictafrica.net/after-access-south-africa-state-of-ict-2017-south-africa-report_04/.

    Google Scholar 

  • Gordon, R. (1992). The Bushman myth: The making of a Namibian underclass. Boulder: Westview Press.

    Google Scholar 

  • Hager, S. (1984). Hip-hop: The illustrated history of break dancing, rap music, and graffiti. London: St Martins.

    Google Scholar 

  • Hull, G., & Zacher, J. (2004). What is after-school worth? Developing literacy and identity out of school. Voices in Urban Education, 3, 36–44.

    Google Scholar 

  • Keen, A. (2008). The cult of the amateur: How blogs, myspace, youtube, and the rest of today’s user-generated media are destroying our economy, our culture, and our values. New York: Doubleday.

    Google Scholar 

  • Kral, I. (2010). Plugged in: Remote Australian indigenous youth and digital culture (Working Paper No. 69/2010). Canberra: Centre for Aboriginal Economic Policy Research, College of Arts & Social Sciences, Australian National University. Retrieved from http://caepr.cass.anu.edu.au/research/publications/plugged-remote-australian-indigenous-youth-and-digital-culture.

  • Lee, R. (1976). Introduction. In R. B. Lee & I. De Vore (Eds.), Kalahari hunter-gatherers: Studies of the !Kung San and their neighbors (pp 3–24). Cambridge, MA: Harvard University Press.

    Google Scholar 

  • Leyshon, A. (2009). The software slump?: Digital music, the democratisation of technology, and the decline of the recording studio sector within the musical economy. Environment and Planning A: Economy and Space, 41(6), 1309–1331. https://doi.org/10.1068/a40352.

    Article  Google Scholar 

  • Le Roux, W. (1999). Torn apart: San children as change agents in a process of acculturation: A report on the educational situation of San children in southern Africa. Shakawe, Botswana: Kuru Development Trust and WIMSA (Working Group of Indigenous Minorities in Southern Africa). Retrieved from https://www.culturalsurvival.org/publications/cultural-survival-quarterly/wimsa.

    Google Scholar 

  • Lipsitz, G. (1994). Dangerous crossroads: Popular music, postmodernism and the poetics of place. London: Verso.

    Google Scholar 

  • Livingstone, S. (2002). Young people and new media. London: Sage.

    Google Scholar 

  • Ludman, B. (2003, August 19). Trailing the Schmidtsdrift San. Retrieved from http://www.southafrica.info/travel/cultural/wildebeestkuil.htm#.U_Ww88WSzO0.

  • McLeod, K. (1999). Authenticity within hip-hop and other cultures threatened with assimilation. Journal of Communication, 49(4), 134–150. https://doi.org/10.1111/j.1460-2466.1999.tb02821.x.

    Google Scholar 

  • Mitchell, T. (2002). Global noise: Rap and hip hop outside the US. Middletown, CT: Wesleyan University Press.

    Google Scholar 

  • ​Morgan, M. (2016). ‘The world is yours’: The globalization of hip-hop language. Social Identities, 22(2), 133–149.

    Google Scholar 

  • Morgan, M., & Bennett, D. (2011). Hip-hop & the global imprint of a black cultural form. Daedalus140(2), 176–196. https://doi.org/10.1162/DAED_a_00086.

    Google Scholar 

  • ​Morgan, G., & Warren, A. (2011). Aboriginal youth, hip hop and the politics of identification. Ethnic and Racial Studies, 34(6), 925–947. https://doi.org/10.1080/01419870.2010.517323.

    Article  Google Scholar 

  • Neal, A. (1999). What the music said: Black popular music and black public culture. New York: Routledge.

    Google Scholar 

  • Odendaal, N., Duminy, J., & Saunders, P. (2008). Is digital technology urban?: Understanding intermetropolitan digital divides in South Africa. In F. Vetere, C. Graham & C. Satchell (Eds.), Proceedings of the 20th Australasian conference on computer-human interaction: Designing for habitus and habitat, 8–12 December 2008 (pp. 97–103). Cairns, Australia: ACM.

    Google Scholar 

  • Omoniyi, T. (2006). Hip-hop through the world Englishes lens: A response to globalization. World Englishes, 25(2), 195–208. https://doi.org/10.1111/j.0083-2919.2006.00459.x

    Article  Google Scholar 

  • Osgerby, B. (2004). Youth media. New York: Routledge. Retrieved from https://doi.org/10.4324/9780203343630.

  • Penn, N. G. (1996). ‘Fated to perish’: The destruction of the Cape San. In P. Skotnes (Ed.), Miscast: Negotiating the presence of the Bushmen (pp. 58–63). Cape Town: University of Cape Town Press.

    Google Scholar 

  • Perullo, A., & Fenn, J. (2003). Language ideologies, choices, and practices in Eastern African hip hop. In H. M. Burger & M.T. Carroll (Eds.), Global pop, local language (pp. 19–52). Jackson: University Press of Mississippi.

    Google Scholar 

  • Ponelis, S. R., & Holmner, M. A. (2015). ICT in Africa: Enabling a better life for all. Information Technology for Development, 21(1), 1–11. https://doi.org/10.1080/02681102.2014.985521.

    Article  Google Scholar 

  • Powell, C. (2014). Rethinking marginality in South Africa: Mobile phones and the concept of belonging in Langa Township. Bamenda: Cameroon Langaa Research & Publishing.

    Google Scholar 

  • Pritchard, G. (2011). Hip-hop heads: The social world of musical performers in post-apartheid Cape Town (Unpublished Doctoral thesis). Newcastle England: Newcastle University. Retrieved from https://theses.ncl.ac.uk/dspace/handle/10443/1098.

  • Robbins, D. (2004). A San journey: The story of the !Xun and Khwe of Platfontein. Kimberley, South Africa: The Sol Plaaitje Educational Trust. https://cput.worldcat.org/title/san-journey-the-story-of-thexun-and-khwe-of-platfontein/oclc/70188422.

    Google Scholar 

  • Robbins, D. (2007). On the bridge to goodbye: The story of South Africa’s discarded San soldiers. Johannesburg: Jonathan Ball.

    Google Scholar 

  • Ruvio, A., & Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context. Psychology and Marketing, 24(8), 703–722. https://doi.org/10.1002/mar.20180.

    Article  Google Scholar 

  • Schoon, A. (2014). Digital hustling: ICT practices of hip hop artists in Grahamstown. Technoetic Arts, 12(2/3), 207–217. https://doi.org/10.1386/tear.12.2-3.207_1.

  • Schoon, A. J. (2017). Remixing the tech: The digital media ecologies of the hip-hop artists from Grahamstown, South Africa (Unpublished Doctoral thesis). Cape Town, South Africa: University of Cape Town. Retrieved from https://open.uct.ac.za/handle/11427/27024.

  • Sefton-Green, J. (2006). Youth, technology and media cultures. Review of Research in Education, 30, 279–306.

    Article  Google Scholar 

  • Sharp, J., & Douglas, S. (1996). Prisoners of their reputation? The veterans of the ‘Bushman’ battalions in South Africa. In P. Skotnes (Ed.), Miscast: Negotiating the presence of the Bushmen (pp. 323–330). Cape Town: University of Cape Town Press.

    Google Scholar 

  • Sheldrake, P. (2011). The business of influence: Reframing marketing and PR for the digital age. Cornwall, UK: John Wiley & Sons, Ltd.

    Google Scholar 

  • Shoemaker, P. J., & Vos, T. (2009). Gatekeeping theory. New York, NY: Routledge.

    Book  Google Scholar 

  • Soskolne, T. (2007). Being San in Platfontein: Poverty, landscape, development and cultural heritage. Cape Town: University of Cape Town Press.

    Google Scholar 

  • South African San Institute. (2010). Pangakokka Platfontein community development plan. Kimberley: South African San Institute.

    Google Scholar 

  • Tanaka, A., Gaye, L., & Richardson, R. (2010). Co-production and co-creation: Creative practice in social inclusion. In R. Nakatsu, N. Tosa, F. Naghdy, K.W. Wong & P. Codognet (Eds.), Entertainment computing symposium (pp. 169–178). Berlin, Heidelberg: Springer. Retrieved from https://link.springer.com/content/pdf/10.1007/978-3-642-15214-6_17.pdf

    Google Scholar 

  • Uys, I. (1993). Bushman soldiers: Their alpha and omega. Germiston: Fortress.

    Google Scholar 

  • Van Dijk, J., & Hacker, K. (2003). The digital divide as a complex, dynamic phenomenon. The Information Society, 19(4), 315–326. https://doi.org/10.1080/01972240390227895.

    Article  Google Scholar 

  • Warren, A., & Evitt, R. (2010). Indigenous hip-hop: Overcoming marginality, encountering constraints. Australian Geographer, 41(1), 141–158. https://doi.org/10.1080/00049180903535659.

  • Watson, A. (2014). Cultural production in and beyond the recording studio. London: Routledge.

    Book  Google Scholar 

  • Wilmsen, E. N. (1996). Decolonising the mind: Steps toward cleansing the Bushman stain from Southern African history. In P. Skotnes, (Ed.) Miscast: Negotiating the presence of the Bushmen (pp. 185–190). Cape Town: University of Cape Town Press.

    Google Scholar 

Download references

Acknowledgements

The authors are indebted to the Platfontein hip-hop artists for their research participation and to our colleagues Varona Sathiyah and Julie Grant for their commentary, especially Dr. Grant for her most insightful review.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Shanade Bianca Barnabas .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Barnabas, S.B., Bodunrin, I. (2021). Indigenous Hip-Hop: Digital Media Practices Among Youth of the South African San People. In: Dunn, H.S., Moyo, D., Lesitaokana, W.O., Barnabas, S.B. (eds) Re-imagining Communication in Africa and the Caribbean. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-54169-9_9

Download citation

Publish with us

Policies and ethics