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Sociophysics Approach of Simulation of Mass Media Effects in Society Using New Opinion Dynamics

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Intelligent Systems and Applications (IntelliSys 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1252))

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Abstract

We simulated the effects of mass media in society using a new theory of opinion dynamics that incorporated both trust and distrust into human relationships. We calculated not only the case where the media works uniformly for the people of society, but also the case of microtargeting where the media works only for those who have weak opinions. We also calculated the mass media effect that drives people to a particular opinion. The network of people is a random network, the coefficient of trust between people is determined by random numbers, and half of human relationships are untrusted.

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Acknowledgment

This work was supported by JSPS KAKENHI Grant Number JP19K04881.

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Authors and Affiliations

  1. Department of Applied Mathematics and Physics, Tottori University, Koyama, Tottori, 680-8552, Japan

    Akira Ishii & Nozomi Okano

Authors
  1. Akira Ishii
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  2. Nozomi Okano
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Corresponding author

Correspondence to Akira Ishii .

Editor information

Editors and Affiliations

  1. Saga University, Saga, Japan

    Kohei Arai

  2. The Science and Information (SAI) Organization, Bradford, West Yorkshire, UK

    Supriya Kapoor

  3. The Science and Information (SAI) Organization, Bradford, West Yorkshire, UK

    Rahul Bhatia

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Ishii, A., Okano, N. (2021). Sociophysics Approach of Simulation of Mass Media Effects in Society Using New Opinion Dynamics. In: Arai, K., Kapoor, S., Bhatia, R. (eds) Intelligent Systems and Applications. IntelliSys 2020. Advances in Intelligent Systems and Computing, vol 1252. Springer, Cham. https://doi.org/10.1007/978-3-030-55190-2_2

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