Abstract
Public, large-screen touch displays offer advertisers, social activist groups, and other organizations a distinct opportunity to communicate their message interactively to users. While previous research has sought to identify strategies for encouraging users to interact with these displays, it is not clear how different levels or types of engagement may be encouraged by different solicitation strategies. Moreover, it is also not yet understood how the effectiveness of these strategies may depend on the nature of the content to interact with. In this research, we consider specifically how users may be encouraged to engage with mental health focused content presented on these types of displays, and propose an experiment for exploring the effectiveness of different context-sensitive solicitation strategies.
A. Pollock and E. Perry—Contributed equally to this work.
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Acknowledgments
This work was supported by a Colorado School of Mines 2018 Tech Fee grant. We would also like to thank Dr. Jeffrey Paone for valuable advising for this undergraduate research project.
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Pollock, A., Perry, E., Williams, T. (2020). The Influence of Social Embarrassment on Engagement with Publicly Displayed Digital Content. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2020 – Late Breaking Posters. HCII 2020. Communications in Computer and Information Science, vol 1293. Springer, Cham. https://doi.org/10.1007/978-3-030-60700-5_57
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