Abstract
With this chapter, we want to provide a reading experience on how digitalization not only evokes a technical transformation but is also strongly related to a company’s culture. Talking about digital transformation, there is more to consider than alignment between IT and business functions. We want to arouse interest in the reader to discover their organization’s value system and provide triggers toward the development of a digi-cultural mindset. We will dive deeper into the stages of change and provide a target vision with ideas on how to master a transformation journey.
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Merkt, R., Lang, V., Schmidt, A. (2021). Digi-Cultural Mindset. In: Liermann, V., Stegmann, C. (eds) The Digital Journey of Banking and Insurance, Volume I. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-78814-8_11
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DOI: https://doi.org/10.1007/978-3-030-78814-8_11
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