Abstract
This chapter demonstrates how, despite more progressive legislation in certain countries, alcohol prohibitions and penalties are excessively lax for one of the world’s most profitable industries. Because regulations and standards are not uniform, governments and regulators confront issues. The alcohol or advertising sectors frequently (co)design and manage existing legislation. The COVID-19 pandemic in 2020 and 2021 made it possible to purchase alcohol in previously prohibited ways. Because alcohol use has increased, tightening the current legally permissible alcohol advertising and adding digital media advertising in it is urgently needed.
Take a drink because you pity yourself, and then the drink pities you and has a drink, and then two good drinks get together and that calls for drinks all around.
H. Beam Piper, Little Fuzzy
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Ramšak, M. (2022). Legislation between Norm and Practice. In: Social Impact of Wine Marketing. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-89224-1_14
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DOI: https://doi.org/10.1007/978-3-030-89224-1_14
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