Abstract
Customer satisfaction is a key factor to ensure long-term business success. Therefore, automotive manufacturers offer various options to individualize a car. Furthermore, customers and dealers are allowed to change their configuration until the vehicles are scheduled for production. This point is called order freeze. While vehicle specifications remain nearly unchanged in a build-to-order fulfillment strategy, this is not the case in build-to-stock. Mass-customized products with billions of possible car configurations, changing customer demands, or a dynamic environment are some of the challenges that confront the manufacturers in the planning and ordering processes. In this paper, the concept of multiple option-specific order freeze points is developed, which allows customers and dealers to change the configuration specifications at an even later point. For this purpose, the planning process, customer preferences, feasibility rules as well as technical and sales-operated option dependencies are evaluated. Furthermore, independent option-specific order freeze points are detected based on data-driven methods to handle the requirements for agile production systems by using current analytical technologies. The concept of multiple option-specific order freeze points has a high potential to be applied in a practical usage and is validated by a real-world use case of the Dr. Ing. h.c. F. Porsche AG.
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Dürr, S., Silbernagel, R., Bartsch, H., Steier, G.L., Huber, M.F., Lanza, G. (2022). A Data-Driven Approach for Option-Specific Order Freeze Points in Mass-Customized Production. In: Andersen, AL., et al. Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems. CARV MCPC 2021 2021. Lecture Notes in Mechanical Engineering. Springer, Cham. https://doi.org/10.1007/978-3-030-90700-6_70
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