Skip to main content
SpringerLink
Log in

Online Auctions for Selling Accommodation Packages: A Readiness-Intensity-Impact Analysis

  • Conference paper
  • First Online:
Information and Communication Technologies in Tourism 2014

Abstract

Since the advent of the Internet online auctions offer new opportunities to effectively sell also complex service products. Unsurprisingly, a small but constantly growing number of suppliers have recently started to successfully auction off travel and tourism products through online auction platforms, like eBay. However, so far, tourism research lacks adoption and impact studies concerning online auctions. Thus, the paper at hand, firstly, identifies the factors that determine the adoption of online auctions within the hotel sector. Secondly, by referring to Zhu and Kraemer, the proposed approach also elucidates how the use of online auctions affects hotel performance. Data gathered in the course of an online survey targeting the Austrian hotel sector is analysed by using the Partial Least Square (PLS) technique and logistic regression.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Amit, R., & Zott, Ch. (2001). Value creation in e-business. Strategic Management Journal, 22(3), 493–520.

    Article  Google Scholar 

  • Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 Years on and 10 Years after the internet—the state of e-tourism research. Tourism Management, 29(6), 609–623.

    Article  Google Scholar 

  • Ching, H. L., & Ellis, P. (2004). Marketing in cyberspace: What factors drive e-commerce adoption. Journal of Marketing Management, 20(3/4), 409–429.

    Article  Google Scholar 

  • Colecchia, A. (1999). Defining and measuring electronic commerce. Paris: OECD Press.

    Google Scholar 

  • Davis, F. (1989). Perceived usefulness and perceived ease of use: User acceptance of information technology. MIS Quarterly, 13(3), 319–339.

    Article  Google Scholar 

  • Dedrick, J., Gurbaxani, V., & Kraemer, K. L. (2003). IT and economic performance: A critical review. ACM Computing Surveys, 35(1), 1–28.

    Article  Google Scholar 

  • eBay Facts. (2009). Retrived August 20, 2011 http://presse.ebay.de/news.exe?content=FD

  • E-Business Watch (2007). ICT and Electronic Business in the Tourism Industry. Enterprise & Industry Directorate: European Commission.

    Google Scholar 

  • Fuchs, M., Höpken, W., Eybl, A., & Ulrich, J. (2008). Selling accommodation packages in online auctions: The case of eBay. In P. O’Connor, W. Höpken, & U. Gretzel (Eds.), Information and communication technologies in tourism 2008 (pp. 291–302). New York: Springer.

    Chapter  Google Scholar 

  • Fuchs, M., Höpken, W., Föger, A., & Kunz, M. (2010a). E-business readiness, intensity, and impact: An Austrian DMO study. Journal of Travel Research, 49(2), 165–178.

    Article  Google Scholar 

  • Fuchs, M., Scholochow, Ch., & Höpken, W. (2010b). E-Business adoption, use and value creation: An Austrian hotel study. Information Technology and Tourism, 11(4), 267–284.

    Article  Google Scholar 

  • Fuchs, M., Eybl, A., & Höpken, W. (2011). Successfully selling accommodation packages at online auctions: the case of eBay Austria. Tourism Management, 32(5), 1166–1175.

    Article  Google Scholar 

  • Grandon, E., & Pearson, M. (2004). Electronic commerce adoption: An empirical study of small and medium US businesses. Information and Management, 42(2), 197–216.

    Article  Google Scholar 

  • Gretzel, U., & Fesenmaier, D. (2001). Defining internet readiness for the tourism industry: Concepts and case studies. In H. Werthner & M. Bichler (Eds.), Lectures in E-commerce (pp. 77–101). Wien: Springer.

    Chapter  Google Scholar 

  • Hafeez, K., Keoy, K., & Hanneman, R. (2006). E-business capabilities model validation and comparison between adopters and non-adopters of e-business companies in the UK. Journal of Manufacturing Technology Management, 17(6), 806–828.

    Article  Google Scholar 

  • Hair, J., Black, B., Babin, R., Anderson, R., & Tatham, R. (2006). Multivariate data analysis (6th ed.). NJ: Prentice Hall.

    Google Scholar 

  • Ho, J. (2008). Online auction markets in tourism. Information Technology and Tourism, 10(1), 19–29.

    Article  Google Scholar 

  • Iacobucci, D. (2010). Structural equation modelling: Fit indices, sample size, and advanced topics. Journal of Consumer Psychology, 20, 90–98.

    Article  Google Scholar 

  • Klein, S. (1997). Introduction to electronic auctions. Electronic Markets, 7(4), 3–6.

    Article  Google Scholar 

  • Pinker, E., Seidmann, A., & Vakrat, Y. (2003). Managing online auctions: Current business and research issues. Management Science, 49(11), 1457–1484.

    Article  Google Scholar 

  • Premkumar, G. (2003). A meta-analysis of research on IT-implementation in small business. Journal of Organizational Computing and Electronic Commerce, 13(2), 91–121.

    Article  Google Scholar 

  • Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.

    Google Scholar 

  • Sahadev, S., & Islam, N. (2005). Why Hotels adopt information and communication technologies? International Journal of Contemporary Hospitality Management, 17(5), 391–401.

    Article  Google Scholar 

  • Thong, J. (1999). An integrated model of information systems adoption in small businesses. Journal of Management Information Systems, 15(4), 187–214.

    Google Scholar 

  • Tornatzky, L., & Klein, K. (1982). Innovation characteristics and innovation adoption implementation. IEEE Transactions on Engineering Management, 29(1), 28–43.

    Article  Google Scholar 

  • Venkatesh, V., Morris, M., Davis, G., & Davis, F. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.

    Google Scholar 

  • Walczuch, R., Van Braven, G., & Lundgren, H. (2000). Internet adoption barriers for small firms in the Netherlands. European Management Journal, 18(5), 561–572.

    Article  Google Scholar 

  • Werthner, H., Klein, S. (1999). Information technology and tourism: A challenging relationship. Vienna, New York: Springer.

    Google Scholar 

  • Wu, F., Mahajan, V., & Balasubramanian, S. (2003). An analysis of e-business adoption and its impact on business performance. Journal of the Academy of Marketing Science, 31(4), 425–447.

    Article  Google Scholar 

  • Zhu, K., & Kraemer, K. (2005). Post-Adoption variations in usage and value of e-business by organizations. Information Systems Research, 16(1), 61–84.

    Article  Google Scholar 

  • Zhu, K., Kraemer, K., & Xu, S. (2006). the process of innovation assimilation by firms in different countries. Management Science, 52(10), 1557–1576.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Mid-Sweden University, Sundsvall, Sweden

    Matthias Fuchs, Alexander Eybl & Andreas Flöck

  2. University of Applied Sciences Ravensburg, Weingarten, Germany

    Wolfram Höpken

Authors
  1. Matthias Fuchs
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Wolfram Höpken
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Alexander Eybl
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Andreas Flöck
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Matthias Fuchs .

Editor information

Editors and Affiliations

  1. Virginia Tech, Blacksburg, Virginia, USA

    Zheng Xiang

  2. Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer International Publishing Switzerland

About this paper

Cite this paper

Fuchs, M., Höpken, W., Eybl, A., Flöck, A. (2013). Online Auctions for Selling Accommodation Packages: A Readiness-Intensity-Impact Analysis. In: Xiang, Z., Tussyadiah, I. (eds) Information and Communication Technologies in Tourism 2014. Springer, Cham. https://doi.org/10.1007/978-3-319-03973-2_59

Download citation

Publish with us

Policies and ethics

Search

Navigation