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The Impact of the Arrangement of User Interface Elements on Customer Satisfaction in the Configuration Process

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Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014

Part of the book series: Lecture Notes in Production Engineering ((LNPE))

  • 2014 Accesses

Abstract

Configuration systems are important drivers for the concept of mass customization. One of the main challenges when conceptualizing, designing, and implementing such a configuration system is the creation of an appropriate user interface. The recent literature covers a lot of different findings, which criteria a B2C product configurator should fulfill to offer the customer an optimal customization process. A case study by Streichsbier et al. (The Influence of De-Facto Standards on Users dealing with B2C Configuration Systems, Taipei 2010) identified de-facto standards according to the position and availability of certain Web elements within the user interface of configurators of the automobile, apparel, and electronic industries. As the identified standards vary within the industries, for the following study only the apparel industry, strictly speaking T-shirt configurators are considered. The empirical aim of the present study, based on user observation, is to find out whether or not the structure of a configurator’s user interface has an influence on the customers’ process satisfaction.

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Authors and Affiliations

  1. IndiValue GmbH, Sarleinsbach, Austria

    Paul Blazek & Klaus Pilsl

Authors
  1. Paul Blazek
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  2. Klaus Pilsl
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Corresponding author

Correspondence to Paul Blazek .

Editor information

Editors and Affiliations

  1. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Thomas D. Brunoe

  2. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kjeld Nielsen

  3. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Kaj A. Joergensen

  4. Department of Mechanical and Manufacturing Engineering, Aalborg University, Aalborg, Denmark

    Stig B. Taps

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© 2014 Springer International Publishing Switzerland

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Blazek, P., Pilsl, K. (2014). The Impact of the Arrangement of User Interface Elements on Customer Satisfaction in the Configuration Process. In: Brunoe, T., Nielsen, K., Joergensen, K., Taps, S. (eds) Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014. Lecture Notes in Production Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-04271-8_43

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  • DOI: https://doi.org/10.1007/978-3-319-04271-8_43

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-04270-1

  • Online ISBN: 978-3-319-04271-8

  • eBook Packages: EngineeringEngineering (R0)

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