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Corporate Social Responsibility and Media Management: A Necessary Symbiosis

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Managing Media Firms and Industries

Part of the book series: Media Business and Innovation ((MEDIA))

Abstract

What are the essential ethical considerations media managers must account for when making choices, and how do they create a socially responsible organizational culture? This chapter analyzes the most important pressures impacting the formation of organizational ethics and influencing media managers when they make decisions regarding the working environment, media content, and societal and environmental obligations. We investigate how they reconcile the demands of advertisers, content suppliers, investors, and shareholders and consider key implications for understanding the role of audiences, regulators, activists, and stakeholders. This enables a better understanding of the complexity of integrating the rival imperatives of profit-making, ethical behavior, and social responsibility concerns. Moreover, it provides a conceptual framework for balancing the rival demands of different stakeholders.

I gratefully acknowledge the helpful comments of Charles Brown, Gregory F. Lowe, and Zoi-Charis Belenioti.

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Notes

  1. 1.

    Personal communication with Gregory F. Lowe, 21 May 2014.

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Author information

Authors and Affiliations

  1. School of Economic and Political Studies, Aristotle University of Thessaloniki, Thessaloniki, Greece

    George Tsourvakas

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  1. George Tsourvakas
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Correspondence to George Tsourvakas .

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Editors and Affiliations

  1. Media and Theatre, University of Tampere (UTA) School of Communication,, Tampere, Finland

    Gregory Ferrell Lowe

  2. The University of Westminster Faculty of Media, Arts and Design, Northwick Park, United Kingdom

    Charles Brown

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Tsourvakas, G. (2016). Corporate Social Responsibility and Media Management: A Necessary Symbiosis. In: Lowe, G., Brown, C. (eds) Managing Media Firms and Industries. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-08515-9_8

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