Skip to main content

The Envy-Free Pricing Problem and Unit-Demand Markets

  • Conference paper
  • First Online:
Combinatorial Optimization (ISCO 2014)

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 8596))

Included in the following conference series:

Abstract

A common problem faced in economics is to decide the pricing of products of a company, since poorly chosen prices might lead to low profit. One important model for this is the unit-demand envy-free pricing problem, where one considers that every consumer buys the item that maximizes his own profit, and the goal is to find a pricing of the items that maximizes the expected profit of the seller. This problem is not in APX unless \(\mathrm {P}= \mathrm {NP}\), but it is still interesting to be solved in practice. So, we present four new MIP formulations for it and experimentally compare them to a previous one from the literature. We describe three models to generate different random instances for general unit-demand auctions, that we designed for the computational experiments. Each model has a nice economic interpretation. Our results show that our MIP formulations are a great improvement both for solving the problem to optimality or in order to obtain solutions with small gap.

Research partially supported by CAPES (Proc. 33002010176P0), CNPq (Proc.302736/2010-7, 308523/2012-1, and 477203/2012-4), FAPESP (Proc. 2009/00387-7 and 2013/03447-6) and Project MaCLinC of NUMEC/USP.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Aggarwal, G., Feder, T., Motwani, R., Zhu, A.: Algorithms for multi-product pricing. In: Díaz, J., Karhumäki, J., Lepistö, A., Sannella, D. (eds.) ICALP 2004. LNCS, vol. 3142, pp. 72–83. Springer, Heidelberg (2004)

    Chapter  Google Scholar 

  2. Barabãsi, A.L., Albert, R.: Emergence of scaling in random networks. Science 286(5439), 509–512 (1999)

    Article  MathSciNet  Google Scholar 

  3. Briest, P.: Uniform budgets and the envy-free pricing problem. In: Aceto, L., Damgård, I., Goldberg, L.A., Halldórsson, M.M., Ingólfsdóttir, A., Walukiewicz, I. (eds.) ICALP 2008, Part I. LNCS, vol. 5125, pp. 808–819. Springer, Heidelberg (2008)

    Chapter  Google Scholar 

  4. Chen, N., Deng, X.: Envy-free pricing in multi-item markets. In: Abramsky, S., Gavoille, C., Kirchner, C., Meyer auf der Heide, F., Spirakis, P.G. (eds.) ICALP 2010, Part II. LNCS, vol. 6199, pp. 418–429. Springer, Heidelberg (2010)

    Chapter  Google Scholar 

  5. Cramton, P., Shoham, Y., Steinberg, R. (eds.): Combinatorial Auctions. MIT Press, Cambridge (2006)

    MATH  Google Scholar 

  6. Gilbert, E.N.: Random plane networks. J. Soc. Ind. Appl. Math. 9(4), 533–543 (1961)

    Article  MATH  Google Scholar 

  7. Guruswami, V., Hartline, J.D., Karlin, A.R., Kempe, D., Kenyon, C., McSherry, F.: On profit-maximizing envy-free pricing. In: Proceedings of the 16th Annual ACM-SIAM Symposium on Discrete Algorithms, pp. 1164–1173 (2005)

    Google Scholar 

  8. Heilporn, G., Labbé, M., Marcotte, P., Savard, G.: A polyhedral study of the network pricing problem with connected toll arcs. Networks 55(3), 234–246 (2010)

    MATH  MathSciNet  Google Scholar 

  9. Leyton-Brown, K., Pearson, M., Shoham, Y.: Towards a universal test suite for combinatorial auction algorithms. In: Proceedings of the 2nd ACM Conference on Electronic Commerce, pp. 66–76 (2000)

    Google Scholar 

  10. Myklebust, T.G.J., Sharpe, M.A., Tunçel, L.: Efficient heuristic algorithms for maximum utility product pricing problems. Research report, Department of Combinatorics and Optimization, University of Waterloo, November 2012

    Google Scholar 

  11. Oren, S., Smith, S., Wilson, R.: Product line pricing. J. Bus. 57(1), S73–S79 (1984)

    Article  Google Scholar 

  12. Rusmevichientong, P., Roy, B.V., Glynn, P.W.: A nonparametric approach to multiproduct pricing. Oper. Res. 54(1), 82–98 (2006)

    Article  MATH  MathSciNet  Google Scholar 

  13. Sen, S.: Issues in optimal product design. In: Analytic Approaches to Product and Marketing Planning: The Second Conference, pp. 265–274 (1982)

    Google Scholar 

  14. Shioda, R., Tunçel, L., Myklebust, T.G.: Maximum utility product pricing models and algorithms based on reservation price. Comput. Optim. Appl. 48(2), 157–198 (2011)

    Article  MATH  MathSciNet  Google Scholar 

  15. Smith, S.A.: New product pricing in quality sensitive markets. Mark. Sci. 5(1), 70–87 (1986)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Rafael C. S. Schouery .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer International Publishing Switzerland

About this paper

Cite this paper

Fernandes, C.G., Ferreira, C.E., Franco, Á.J.P., Schouery, R.C.S. (2014). The Envy-Free Pricing Problem and Unit-Demand Markets. In: Fouilhoux, P., Gouveia, L., Mahjoub, A., Paschos, V. (eds) Combinatorial Optimization. ISCO 2014. Lecture Notes in Computer Science(), vol 8596. Springer, Cham. https://doi.org/10.1007/978-3-319-09174-7_20

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-09174-7_20

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-09173-0

  • Online ISBN: 978-3-319-09174-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics