Abstract
This study was designed to partially fill the void of marketing application to nonprofit art organizations and events. Through the use of the Indiana Renaissance Fair as a case in point, several avenues of exploration are undertaken. These avenues include both general and specific perceptions of the Fair and the inculcation of information regarding entertainment events. Specific recommendations are given.
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Yavas, U. (2015). Marketing an Art Event: The Case of Indiana Renaissance Fair. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_35
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DOI: https://doi.org/10.1007/978-3-319-16946-0_35
Publisher Name: Springer, Cham
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