Abstract
An alternative model, team teaching mini-seminars, is introduced as an innovative approach for teaching marketing seminars at the doctoral level. This model is currently in use at the University of Colorado at Boulder. A number of pedagogical and administrative issues associated with implementing this alternative doctoral seminar instructional model are discussed.
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© 2015 Academy of Marketing Science
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Hunt, K.A., White, P.D. (2015). An Alternative Instructional Method for Teaching Doctoral Seminars: An Examination of Issues and Arguments. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_43
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DOI: https://doi.org/10.1007/978-3-319-17052-7_43
Publisher Name: Springer, Cham
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