Abstract
This study reports the trend and frequency of use of conjoint analysis by Australasian market research suppliers. Based on the response of 28 market research firms, this study documents a total of 435 applications for the period up to 1996. The results are compared with two earlier studies conducted in the United States and Europe.
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References
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© 2015 Academy of Marketing Science
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Mulye, R. (2015). Commercial Use of Conjoint Analysis in Australia and New Zealand. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_24
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DOI: https://doi.org/10.1007/978-3-319-17320-7_24
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
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