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Determining the Benefit of Interactive Videos in the Health Sector: Validating a Custom Measurement Instrument

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Abstract

Searching for “Windsor knot” on YouTube provides 71.300 alternatives to choose from for those in need of instruction. Learning from a video tutorial in an online portal has become a natural procedure in households. As businesses are starting to realize, video offers a broad spectrum of use cases to foster internal and external knowledge transfer and collaboration. In general, modern media applications are designed to empower the user to choose from a structured compilation of information at will. Harnessing these properties in business settings, interactive video as an example should lead to a beneficiary outcome for its user. To validate this intuition we developed a new software suite to build, manage and view interactive videos and introduced it to a realistic application scenario. In this article we present results of an exploratory factor analysis validating a new measurement instrument designed specifically for the benefit of interactive videos. Data was gathered in a field experiment, in which the interactive videos were used for physiotherapy. We analysed the validity and reliability of the constructs and items. The results show some weaknesses demanding further improvement and adaption of the measurement model, yet also yielding insight into the generation of benefit from such knowledge media on an individual level.

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Authors and Affiliations

  1. University of Passau, Passau, Germany

    Michael Langbauer, Franz Lehner & Nadine Amende

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  1. Michael Langbauer
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  2. Franz Lehner
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  3. Nadine Amende
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Correspondence to Michael Langbauer .

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Editors and Affiliations

  1. Visualisation and Interactive Media, Curtin University, Perth, West Australia, Australia

    Artur Lugmayr

  2. University of Ljubljana, Ljubljana, Slovenia

    Emilija Stojmenova

  3. University of St. Gallen, St. Gallen, Switzerland

    Katarina Stanoevska

  4. School of Computer and Mathematical Sciences, Auckland University of Technology, Auckland, New Zealand

    Robert Wellington

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Langbauer, M., Lehner, F., Amende, N. (2016). Determining the Benefit of Interactive Videos in the Health Sector: Validating a Custom Measurement Instrument. In: Lugmayr, A., Stojmenova, E., Stanoevska, K., Wellington, R. (eds) Information Systems and Management in Media and Entertainment Industries. International Series on Computer Entertainment and Media Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-49407-4_16

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  • DOI: https://doi.org/10.1007/978-3-319-49407-4_16

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