Abstract
The opinions and feelings expressed by users in their comments through social media have a great influence on other users and their tourism-related decisions. This study, based on a novel sentiment analysis, has analysed 3,000 tweets by local residents and 3,000 tweets by tourists at 10 major destinations in Europe with the aim of finding out their polarity. The results show that, in general, the tweets by both local residents and tourists tend to be positive. However, some destinations have high percentages of neutral and even negative tweets. This fact shows the importance for destinations of conducting sentiment analysis studies and strategic branding, involving a greater implication and participation of their publics.
The original version of this chapter was revised: The Fig. 1 has been updated. The erratum to this chapter is available at DOI 10.1007/978-3-319-51168-9_57
An erratum to this chapter can be found at http://dx.doi.org/10.1007/978-3-319-51168-9_57
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Notes
- 1.
Jabreel and Moreno (2016) present further technical details about the classifier.
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Jabreel, M., Moreno, A., Huertas, A. (2017). Do Local Residents and Visitors Express the Same Sentiments on Destinations Through Social Media?. In: Schegg, R., Stangl, B. (eds) Information and Communication Technologies in Tourism 2017. Springer, Cham. https://doi.org/10.1007/978-3-319-51168-9_47
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