Abstract
Anjan and his firm Greendzine Technologies Pvt. Ltd. (GTPL) have created enough stir in some of the market segments like Golf Courses and Mall Complexes with the Irrway™ product. They need to be able to decide whether to take a shot with the upcoming opportunity to serve the mall segment for “Mobile Branding” activity and also find other target segments which they can concentrate on to give immediate boost to the sales of the product, thus improving the financial position of the firm. This will also bring enough investors to the company.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this chapter
Cite this chapter
Chandrashekar, M.S., Sharma, G., Rangadhol, B.P., Petkar, A., Mookan, M., Adhikari, A. (2017). Teaching Note: Case 10: Irrway—A Green Personal Mobility Solution. In: Adhikari, A., Roy, S. (eds) Instructor's Manual for Strategic Marketing Cases in Emerging Markets. Springer, Cham. https://doi.org/10.1007/978-3-319-52697-3_10
Download citation
DOI: https://doi.org/10.1007/978-3-319-52697-3_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-52696-6
Online ISBN: 978-3-319-52697-3
eBook Packages: Business and ManagementBusiness and Management (R0)