Abstract
Business ethics is a major issue for most, if not all companies. This paper attempts a clarification of the composite of forces and influences involved in the business ethics world. Its performance is then assessed, resulting in a relative failure of the huge efforts of the business world in recent decades, as the public doubts the moral sincerity of managers.
The diagnostics of this credibility disease points to a flawed trust on the mechanic and judicial approach to ethics, preferring rules and measurements to character and intentions. The solution presented is the use of a virtue-based ethics, returning to the personal elements of morality.
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das Neves, J.C. (2016). Business Ethics as Personal Ethics. In: Fred, A., Dietz, J., Aveiro, D., Liu, K., Filipe, J. (eds) Knowledge Discovery, Knowledge Engineering and Knowledge Management. IC3K 2015. Communications in Computer and Information Science, vol 631. Springer, Cham. https://doi.org/10.1007/978-3-319-52758-1_1
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DOI: https://doi.org/10.1007/978-3-319-52758-1_1
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