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Persuasive Semantics of Aging Health Products Based on AHP and Kansei Engineering

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Advances in Affective and Pleasurable Design (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 585))

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Abstract

The hypothesis of this study is that kansei design can improve the user’s willingness to use the product, that is the persuasive semantics. In order to improve the health of aging society, the kansei design of healthy products is studied for older adults with Kansei engineering method. The correlation of the elder’s kansei needs and semantic of product is established. This method includes morphological decomposition of products’ kansei factors, the SD semantic scale test, data analyzed with Spss, and establishing the persuasive semantic space of perceptual evaluation of users. The research finding can be used in the process of product development to persuade users to want to use the product.

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References

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Acknowledgments

This research was supported by Undergraduate Key Course Construction Project through the Research Foundation of ECUST (No. YZ0126104).

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Authors and Affiliations

  1. East China University of Science and Technology, Shanghai, China

    Yongyan Guo, Minggang Yang & Meiyu Zhou

Authors
  1. Yongyan Guo
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  2. Minggang Yang
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  3. Meiyu Zhou
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Corresponding author

Correspondence to Yongyan Guo .

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Editors and Affiliations

  1. School of Industrial Design, Carleton University, Ottawa, Ontario, Canada

    WonJoon Chung

  2. Department of Industrial Design, University of Illinois at Urbana Champaign, Champaign, Illinois, USA

    Cliff Sungsoo Shin

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Guo, Y., Yang, M., Zhou, M. (2018). Persuasive Semantics of Aging Health Products Based on AHP and Kansei Engineering. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 585. Springer, Cham. https://doi.org/10.1007/978-3-319-60495-4_36

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  • DOI: https://doi.org/10.1007/978-3-319-60495-4_36

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60494-7

  • Online ISBN: 978-3-319-60495-4

  • eBook Packages: EngineeringEngineering (R0)

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