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The Impacts of Using SNSs on e-WOM and Knowledge Sharing Through Social Capital: An Empirical Study in Vietnam

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Computational Science and Its Applications – ICCSA 2017 (ICCSA 2017)

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Abstract

Nowadays, Social Networking Sites (SNSs) have attracted billions of users all around the world. In Vietnam, SNSs become more and more familiar with Vietnamese people and Facebook is the most popular SNS. Social Capital is an important term in the study and social behavior, an important sector in the major universities of the world. However, Social Capital is still very vague concept, not only for citizens but also for policy makers in Vietnam. There are a few of studies have examined the impact of SNSs to Social Capital and Knowledge Sharing through word of mouth in environment of SNSs (e-WOM) in Vietnam. Based on previous research model, this research examines whether the intensity of using SNSs has a positive impact on users’ Social Capital, Knowledge Sharing and e-WOM. A survey was conducted with Facebook users in Vietnam. The regression analysis was utilized to examine the nine main hypotheses through a questionnaire designed which is based on the Likert five-point scale. The results show that the intensity of using SNSs raise the Trust and Identification dimension of Social Capital, especially the Trust, and these dimensions have positive effects to e-WOM Quality on SNSs. It also finds out that the e-WOM Quality impacts positively on Knowledge Sharing through SNSs environment in the context of Vietnam.

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Authors and Affiliations

  1. School of Industrial Management, Bach Khoa University (VNU-HCM), 268 Ly Thuong Kiet, District 10, Ho Chi Minh City, Vietnam

    Quoc Trung Pham & Vi Khiet Huynh

Authors
  1. Quoc Trung Pham
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  2. Vi Khiet Huynh
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Correspondence to Quoc Trung Pham .

Editor information

Editors and Affiliations

  1. University of Perugia, Perugia, Italy

    Osvaldo Gervasi

  2. University of Basilicata, Potenza, Italy

    Beniamino Murgante

  3. Covenant University, Ota, Nigeria

    Sanjay Misra

  4. University of Trieste, Trieste, Italy

    Giuseppe Borruso

  5. Polytechnic University of Bari, Bari, Italy

    Carmelo M. Torre

  6. University of Minho, Braga, Portugal

    Ana Maria A.C. Rocha

  7. Monash University, Clayton, Victoria, Australia

    David Taniar

  8. Kyushu Sangyo University, Fukuoka, Japan

    Bernady O. Apduhan

  9. Saint Petersburg State University, Saint Petersburg, Russia

    Elena Stankova

  10. University of Trieste, Trieste, Italy

    Alfredo Cuzzocrea

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Pham, Q.T., Huynh, V.K. (2017). The Impacts of Using SNSs on e-WOM and Knowledge Sharing Through Social Capital: An Empirical Study in Vietnam. In: Gervasi, O., et al. Computational Science and Its Applications – ICCSA 2017. ICCSA 2017. Lecture Notes in Computer Science(), vol 10409. Springer, Cham. https://doi.org/10.1007/978-3-319-62407-5_8

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  • DOI: https://doi.org/10.1007/978-3-319-62407-5_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-62406-8

  • Online ISBN: 978-3-319-62407-5

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