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Marketing Issues in Air Pollution Prevention

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Clinical Handbook of Air Pollution-Related Diseases

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Abstract

Pollution marketing is an extremely new topic, mostly unexplored and extremely open. Nowadays, it is very difficult even to define exactly what the phenomenon of air pollution is from a marketing point of view; from this standpoint, is pollution only a threat or, on the contrary, an opportunity as well?

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Authors and Affiliations

  1. Qi International Ltd., 1st Floor 87/89 High Street, Hoddesdon, EN118TL, London, UK

    Erio Malagoli

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  1. Erio Malagoli
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Correspondence to Erio Malagoli .

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Editors and Affiliations

  1. Alder Hey Children’s Hospital , Liverpool, United Kingdom

    Fabio Capello

  2. Scientific Director of Health Lab of GTechnology Foundation, Modena, Italy

    Antonio Vittorino Gaddi

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Malagoli, E. (2018). Marketing Issues in Air Pollution Prevention. In: Capello, F., Gaddi, A. (eds) Clinical Handbook of Air Pollution-Related Diseases. Springer, Cham. https://doi.org/10.1007/978-3-319-62731-1_35

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  • DOI: https://doi.org/10.1007/978-3-319-62731-1_35

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-62730-4

  • Online ISBN: 978-3-319-62731-1

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