Abstract
The ultimate goal of any company is to sustainably increase the level of stakeholder value they create. As a result, the primary stakeholders are their customers, since they are the key source of financial value and long-term commercial survival.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
“Strategic,” Merriam Webster, Accessed July 6, 2016, http://www.merriam-webster.com/dictionary/strategic.
- 2.
Deborah Gage , “The Venture Capital Secret: 3 Out of 4 Start-Ups Fail,” The Wall Street Journal, September 20, 2012, http://www.wsj.com/articles/SB10000872396390443720204578004980476429190.
- 3.
Art Digital, “Don't live a limited life, (Steve Jobs motivates you in less than two minutes),” YouTube Video, 1:06, September 25, 2015, https://www.youtube.com/watch?v=WilF7TVIgXI.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Lind, M., Barner, K. (2018). Finance Taking a Customer-Centric View. In: Finance Unleashed. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-66370-8_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-66370-8_2
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-66369-2
Online ISBN: 978-3-319-66370-8
eBook Packages: Business and ManagementBusiness and Management (R0)