Abstract
The communication of your vision is a clear leadership responsibility. Only someone who knows your vision has a chance to follow it. Most managers communicate far too little, especially in large change efforts. Sometimes they transport diverging or contradicting messages through different channels. Both mistakes cause your change project to fail (cf. Kotter 2012, p. 87).
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References
Kotter, J. (2012). Leading change (New ed.). Boston: Harvard Business Review.
Mehl, M. R. (2007, July). Are women really more talkative than men? Science, 317, 82.
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Maximini, D. (2018). Communicating the Change Vision. In: The Scrum Culture. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-73842-0_9
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DOI: https://doi.org/10.1007/978-3-319-73842-0_9
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