Skip to main content

Finding a Healthy Equilibrium of Geo-demographic Segments for a Telecom Business: Who Are Malicious Hot-Spotters?

  • Chapter
  • First Online:
Machine Learning Paradigms

Part of the book series: Intelligent Systems Reference Library ((ISRL,volume 149 ))

Abstract

In telecommunication business, a major investment goes into the infrastructure and its maintenance, while business revenues are proportional to how big, good, and well-balanced the customer base is. In our previous work we presented a data-driven analytic strategy based on combinatorial optimization and analysis of the historical mobility designed to quantify the desirability of different geo-demographic segments, and several segments were recommended for a partial reduction. Within a segment, clients are different. In order to enable intelligent reduction, we introduce the term infrastructure-stressing client and, using the proposed method, we reveal the list of the IDs of such clients. We also have developed a visualization tool to allow for manual checks: it shows how the client moved through a sequence of hot spots and was repeatedly served by critically loaded antennas. The code and the footprint matrix are available on the SourceForge.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Haenlein, M., Kaplan, A.M.: Unprofitable customers and their management. Bus. Horiz. 52(1), 89–97 (2009)

    Article  Google Scholar 

  2. Tutschku, K.: Demand-based radio network planning of cellular mobile communication systems. In: Proceedings of the Seventeenth Annual Joint Conference of the IEEE Computer and Communications Societies, IEEE INFOCOM’98, vol. 3, pp. 1054–1061. IEEE (1998)

    Google Scholar 

  3. Tutschku, K., Tran-Gia, P.: Spatial traffic estimation and characterization for mobile communication network design. IEEE J. Sel. Areas Commun. 16(5), 804–811 (1998)

    Article  Google Scholar 

  4. Mathar, R., Niessen, T.: Optimum positioning of base stations for cellular radio networks. Wirel. Netw. 6(6), 421–428 (2000)

    Article  Google Scholar 

  5. González-Brevis, P., Gondzio, J., Fan, Y., Poor, H.V., Thompson, J., Krikidis, I., Chung, P.J.: Base station location optimization for minimal energy consumption in wireless networks. In: 2011 IEEE 73rd Vehicular Technology Conference (VTC Spring), pp. 1–5. IEEE (2011)

    Google Scholar 

  6. Sidorova, J., Rosander, O., Skold, L., Lundberg, L.: Data-driven solution to intelligent network updates for a telecom. Operator, Optim Eng, Accepted. https://rdcu.be/PkFM, Accessed on 28 May 2018

  7. Sidorova, J., Skold, L., Rosander, O., Lundberg, L.: Recommendations for marketing campaigns in telecommunication business based on the footprint analysis. In: The 8th IEEE International Conference on Information, Intelligence, Systems and Applications, IISA, Cyprus, 27–31 Aug 2017

    Google Scholar 

  8. Sagar, S., Lundberg, L., Skold, L., Sidorova, J.: Trajectory segmentation for a recommendation module of a customer relationship management system. In: The 2017 International Symposium on Advances in Smart Big Data Processing (SBDP-2017)

    Google Scholar 

  9. Grubesic, T.H.: The geodemographic correlates of broadband access and availability in the United States. Telemat. Inform. 21(4), 335–358 (2004)

    Article  Google Scholar 

  10. Webber, R., Butler, T.: Classifying pupils by where they live: how well does this predict variations in their GCSE results? Urban Stud. 44(7), 1229–1253 (2007)

    Article  Google Scholar 

  11. Debenham, J., Clarke, G., Stillwell, J.: Extending geodemographic classification: a new regional prototype. Environ. Plan. A 35(6), 1025–1050 (2003)

    Article  Google Scholar 

  12. Podapati, S., Lundberg, L., Skold, L., Rosander, O., Sidorova, J.: Fuzzy recommendations in marketing campaigns. In: The 1st International Workshop on Data Science: Methodologies and Use-Cases (DaS 2017) at 21st European Conference on Advances in Databases and Information Systems (ADBIS 2017). Nicosia, Cyprus, 24 Sept 2017. LNCS, 28–30 August, Larnaca, Cyprus

    Google Scholar 

  13. InsightOne MOSAIC lifestyle classification for Sweden. http://insightone.se/en/mosaic-lifestyle/, Accessed on 15 Apr 2017

  14. Song, C., Qu, Z., Blumm, N., Barabási, A.L.: Limits of predictability in human mobility. Science 327(5968), 1018–1021 (2010)

    Article  MathSciNet  Google Scholar 

  15. Lu, X., Wetter, E., Bharti, N., Tatem, A.J., Bengtsson, L.: Approaching the limit of predictability in human mobility. Sci. Reports 3 (2013)

    Google Scholar 

  16. Naboulsi, D., Fiore, M., Ribot, S., Stanica, R.: Large-scale mobile traffic analysis: a survey. IEEE Commun. Surv. Tutor. 18(1), 124–161 (2016)

    Article  Google Scholar 

  17. Sidorova, J., Skold, L., Lundberg, L.: The concluding remarks about the tetris of big spatial data, report for the work carried on the HPI premises. HPI report. Spring (2018)

    Google Scholar 

Download references

Acknowledgements

The experiments were run on the servers of the Future SOC Lab, Hasso Plattner Institute in Potsdam. This work is part of the research project “Scalable resource-efficient systems for big data analytics” funded by the Knowledge Foundation (grant: 20140032) in Sweden.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to J. Sidorova .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer International Publishing AG, part of Springer Nature

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Sidorova, J., Rosander, O., Skold, L., Grahn, H., Lundberg, L. (2019). Finding a Healthy Equilibrium of Geo-demographic Segments for a Telecom Business: Who Are Malicious Hot-Spotters?. In: Tsihrintzis, G., Sotiropoulos, D., Jain, L. (eds) Machine Learning Paradigms. Intelligent Systems Reference Library, vol 149 . Springer, Cham. https://doi.org/10.1007/978-3-319-94030-4_8

Download citation

Publish with us

Policies and ethics