Abstract
In the following essay, the author explores Nutrimental’s experience using the appreciative inquiry model to guide and define its strategies, as well as cement the process of leadership communication with their teams. This experience reveals the key role played by communications in an appreciative approach, resulting in more representation and participation through dialogue in decision-making processes, and the improvement of the organizational climate through direct and open interaction, as well as promoting the value of a participative culture that promotes communication and dialogue. In this case, having well-defined organizational culture aspects played a critical part in making the appreciative approach successful.
This essay was first presented at the XIV Congresso Internacional IBERCOM—Special division Ibercom of Studies on Organizational Communication , held at the Universidade de São Paulo in 2015. It was later revised for publication in this book.
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Cerantola, W.A. (2019). Leadership Communications with an Appreciative Approach in a Participative Culture: The Case of Nutrimental. In: Thornton, G., Mansi, V., Carramenha, B., Cappellano, T. (eds) Strategic Employee Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-97894-9_4
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