Abstract
This chapter is based on early research and collaboration between Ansoff and two of his German friends, Werner Kirsch, and Peter Roventa. Kirsch and Roventa’s idea was that the concept of weak signals, which Ansoff developed for analyzing issues in highly turbulent environments, needs to be applied to strategic portfolio analysis . This chapter is based on the paper which resulted from this exciting collaboration [HIA].
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Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R., Ansoff, R. (2019). Dispersed Positioning in Competitive Analysis. In: Implanting Strategic Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-99599-1_10
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DOI: https://doi.org/10.1007/978-3-319-99599-1_10
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-99598-4
Online ISBN: 978-3-319-99599-1
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