Abstract
Application Service Providers (ASP’s) are here and changing the Customer Relationship Management (CRM) landscape. If you haven’t heard about ASP’s yet, don’t worry you will. Also known as application hosting, this is a new model of selling software on a “pay as you go” basis — made possible by the marriage of the Web and conventional Customer Relationship Management (CRM) products.
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© 1999 Sweeney Group, Inc.
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Sweeney, P. (1999). CRM Application Service Providers — Risks and Rewards. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_27
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DOI: https://doi.org/10.1007/978-3-322-84961-8_27
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive