Abstract
Companies are conducting market research with various goals: to find out which features of a product most appeal to customers, to set a price for a new product, to discover client segments which have similar needs and attitudes. They also conduct TRI*M customer retention studies to determine which factors influence customer loyalty and how good the company’s performance is with respect to the drivers of customer loyalty.
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© 2004 Springer-Verlag Berlin Heidelberg
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Becker, U., Hennig, G., Liehr, T. (2004). Data Matching and Data Mining with EX■A■MINE: putting TRI*M results into immediate action. In: Scharioth, J., Huber, M. (eds) Achieving Excellence in Stakeholder Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24692-3_8
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DOI: https://doi.org/10.1007/978-3-540-24692-3_8
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-00255-0
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