Abstract
Solid growth is projected for the Belgian economy over the coming years. The GDP is projected to increase each year from 2005 to 2010 by approximately 2.2%. The positive economic outlook is strengthening consumer confidence and is reflected in the forecasts of 2.3% growth in private consumption in 2006 over the previous year. Here, direct marketing has overtaken TV-ads in the rankings: In the category of overall acceptance, amusement and information value, mailings are now preferred over TV-commercials.
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© 2007 Springer-Verlag Berlin Heidelberg
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(2007). Belgium. In: Krafft, M., Hesse, J., Höfling, J., Peters, K., Rinas, D. (eds) International Direct Marketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-39632-1_18
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DOI: https://doi.org/10.1007/978-3-540-39632-1_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-39631-4
Online ISBN: 978-3-540-39632-1
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