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“I Just Want to See the News” – Interactivity in Mobile Environments

  • Conference paper
Interactive TV: a Shared Experience (EuroITV 2007)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 4471))

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Abstract

Mobile TV marketers are announcing mobile TV as a new interactive medium, however users seemingly “just want to see news” but cannot imagine using interactivity. This paper deals with the challenge of enabling and encouraging users to understand the benefits and potentials of interactivity. Specific interactive applications as well as strategies to set them up in the first phase of mobile TV will be presented. The market development of interactive mobile TV applications is described as a process of mutual learning involving all stakeholder of the new technology.

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Authors and Affiliations

  1. Visual.labs GmbH, Bleichgartenstr. 11, 63607 Wächtersbach, Germany

    Anne-Katrin Hübel, Johannes Theilmann & Ulrich Theilmann

Authors
  1. Anne-Katrin Hübel
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  2. Johannes Theilmann
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  3. Ulrich Theilmann
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Editor information

Pablo Cesar Konstantinos Chorianopoulos Jens F. Jensen

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© 2007 Springer Berlin Heidelberg

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Hübel, AK., Theilmann, J., Theilmann, U. (2007). “I Just Want to See the News” – Interactivity in Mobile Environments. In: Cesar, P., Chorianopoulos, K., Jensen, J.F. (eds) Interactive TV: a Shared Experience. EuroITV 2007. Lecture Notes in Computer Science, vol 4471. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-72559-6_22

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  • DOI: https://doi.org/10.1007/978-3-540-72559-6_22

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-72558-9

  • Online ISBN: 978-3-540-72559-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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